We want to make it clear that changes to your policies will not in any way impact your messages’ privacy with friends or family. This update instead contains improvements related to the optional WhatsApp messages to an organization and offers more clarity as far as collection and use of data are concerned.”
A detailed FAQ was also published to address misinformation circulated about the policy:
We cannot see or hear your private messages and Facebook cannot read your Facebook message or listen to your contacts, relatives and colleagues on WhatsApp. WhatsApp does not allow WhatsApp and Facebook. It stays between you whatever you share. This is because the end-to-end encryption protects your confidential messages. This protection will never be weakened and every chat is clearly named, so you know our dedication.
We do not maintain records on who anyone is messageing or calling. We believe that storing this information for two billion users is both a privacy and a security danger and we do not. While historically mobile carriers and operators store it, we do not.
If you share your place with someone else on WhatsApp, then your location is secured by end-to-end encryption, which means nobody can see your location but the individuals with whom you share it. You can’t find a common location or Facebook either.
We don’t share your Facebook contacts: we just use your address book’s telephone numbers to make messages quick and accurate, when you give us your permission and we do not share lists of contacts with other Facebook users.
Groups remain private: to send messages and to protect our service against spam and violence, we use community membership. For marketing purposes, we do not share this information with Facebook. Again, these private chats are encrypted from end to end to prevent us from seeing their material.
You can configure your messages to go away: after you have sent your messages you can determine that they will go away from the chats for additional privacy.
You can download your data: you can download information and see from inside the app what information we have on your account.
In that statement, WhatsApp for Company was also covered with the platform:
Facebook hosting services: Business messages vary from family messages or friends messaging. Some large corporations must use hosting facilities for contact management. This is why we give companies the option of using safe Facebook hosting services to handle WhatsApp chats with their customers, to answer questions and to forward valuable information such as purchase receipts. However, whether you connect with a company via telephone, email or WhatsApp, you can see what your words are and can use the details for your own marketing purposes, even on Facebook ads. We specifically define conversations with companies who want to use Facebook hosting services to ensure they are kept updated.
“To WhatsApp’s corporations of all sizes, millions of people around the world connect safely each day. If you want to connect with companies, we want to make this simpler and better. When interacting with any firm using these features, we will always be clear inside WhatsApp.”
Company discovery: You can view an ad on Facebook with a WhatsApp message icon. You will have the option to send this business message if WhatsApp is installed on your phone.
Facebook will use the manner in which you communicate with such advertising to personalise Facebook ads.
New trading features: More and more people choose to buy online from businesses. Some companies will view their products inside WhatsApp with Facebook-branded commercial features like Stores so that users can see what they can purchase. You can personalize your shops’ experience and advertising on Facebook and Instagram if you want to connect with shops. Features like this are optional and we’ll tell you how your information is shared with Facebook when you apply it in the app.